Audience fit
Primary school, high school, and university players bring youth audiences, families, and campus communities into one clean weekend funnel.
RGB Gaming × The Urban Playground
Boost Cup
A sponsor-first Rocket League showdown built for youth culture, content, and mall-scale spectacle. Three days. Three brackets. Thirty teams. Red versus blue chaos with Suzuki right in the middle of it.
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The event is the ad.
Not just the backdrop.
Boost Cup is designed as a live esports campaign, not a sad logo dump on a backdrop. RGB Gaming supplies the tournament operations, equipment, social content, broadcast production, and the stagecraft needed to turn sponsors into part of the story.
Retail energy
Fourways Mall gives this event walk-by discovery, foot traffic, and the kind of public spectacle brands love pretending they invented.
Content machine
Every match, interview, activation, giveaway, and car reveal becomes scroll-stopping media across stream, reels, shorts, and post-event recap assets.
The Venue
Fourways Mall · The Urban Playground
The ultimate destination for gaming, lifestyle, and culture. Located in the heart of Fourways Mall.
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Team Blue vs Team Red
The core creative idea: Suzuki Swift red and blue become the visual engine for the whole campaign.
Rocket League · 3v3
Primary School Teams
Ten teams enter the first bracket, with parents and families adding daytime energy and strong on-site brand interaction.
High School Teams
Peak crowd day. School rivalries, louder fandom, more social content, and the best chance to make the mall feel like an arena.
University Teams
Older players, stronger creators, sharper trash talk, and a clean handoff into future-driver territory for Suzuki.
Built to look unfairly good.
The creative direction leans into illuminated red-vs-blue visuals, car culture, competitive identity, and slick esports portraiture that makes the sponsorship feel premium instead of try-hard.
10Teams per day
2Suzuki Swift hero cars
1Integrated livestream
∞Content fuel
Title partner focus
Suzuki owns the rivalry.
The ask is simple and strong: make Suzuki the headline brand behind the event, then make the red and blue Swifts the visual centerpiece of the tournament narrative.
Social media collaboration
2 Suzuki Swifts · Red & Blue
Merch giveaways
On-site car showcase
1
Social amplification
Joint content rollout across RGB Gaming, The Urban Playground, and Suzuki channels before, during, and after the event.
Joint content rollout across RGB Gaming, The Urban Playground, and Suzuki channels before, during, and after the event.
2
Vehicle presence
Two Suzuki Swifts become Team Blue and Team Red hero assets for the venue, content shoots, and fan photo moments.
Two Suzuki Swifts become Team Blue and Team Red hero assets for the venue, content shoots, and fan photo moments.
3
Giveaway merch
Hats, shirts, and bags fuel prize drops, audience engagement, and sponsor visibility that keeps moving after the event ends.
Hats, shirts, and bags fuel prize drops, audience engagement, and sponsor visibility that keeps moving after the event ends.
Device sponsor
ASUS / Evetech Performance hardware, gaming setups, and “powered by” credibility for players who actually care what they’re competing on.Connectivity partner
Cool Ideas Stable, tournament-ready internet powering the event, broadcast, brackets, and all the little things that break when the Wi-Fi is terrible.Production owner
RGB Gaming Full tournament ops, equipment, stream, social coverage, stage management, and branded execution from brief to final recap.Creative moodboard
These visuals show the exact lane: youthful squads, sharp esports fashion, strong team identity, and the Suzuki red-vs-blue aesthetic doing the heavy lifting.