Audience fit
Primary school, high school, and university players bring youth audiences, families, and campus communities into one clean weekend funnel.
RGB Gaming × The Urban Playground
Boost Cup
A sponsor-first Rocket League showdown built for youth culture, content, and mall-scale spectacle. Three days. Three brackets. Thirty teams. Red versus blue chaos with Suzuki right in the middle of it.
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The event is the ad.
Not just the backdrop.
Boost Cup is designed as a live esports campaign, not a sad logo dump on a backdrop. RGB Gaming supplies the tournament operations, equipment, social content, broadcast production, and the stagecraft needed to turn sponsors into part of the story.
Retail energy
Fourways Mall gives this event walk-by discovery, foot traffic, and the kind of public spectacle brands love pretending they invented.
Content machine
Every match, interview, activation, giveaway, and car reveal becomes scroll-stopping media across stream, reels, shorts, and post-event recap assets.
The Venue
Fourways Mall · The Urban Playground
The ultimate destination for gaming, lifestyle, and culture. Located in the heart of Fourways Mall.
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Team Blue vs Team Red
The core creative idea: Suzuki Swift red and blue become the visual engine for the whole campaign.
Rocket League · 3v3
Primary School Teams
Ten teams enter the first bracket, with parents and families adding daytime energy and strong on-site brand interaction.
High School Teams
Peak crowd day. School rivalries, louder fandom, more social content, and the best chance to make the mall feel like an arena.
University Teams
Older players, stronger creators, sharper trash talk, and a clean handoff into future-driver territory for Suzuki.
Built to look unfairly good.
The creative direction leans into illuminated red-vs-blue visuals, car culture, competitive identity, and slick esports portraiture that makes the sponsorship feel premium instead of try-hard.
10Teams per day
2Suzuki Swift hero cars
1Integrated livestream
∞Content fuel
Title partner focus
The Ask: 4 Ways to Own This Event
Here's exactly what we need from Suzuki to make Boost Cup a flagship moment for the brand. Each element ties directly to youth culture, car culture, and measurable ROI.
1
Social Media Collaboration
Joint content rollout across RGB Gaming, The Urban Playground, and Suzuki channels. Cross-promotion before, during, and after the event to maximize reach and engagement.
Joint content rollout across RGB Gaming, The Urban Playground, and Suzuki channels. Cross-promotion before, during, and after the event to maximize reach and engagement.
2
Vehicle Presence
Two Suzuki Swifts (Red & Blue) as the visual centerpiece. Cars on display for photo ops, content shoots, and as the literal team mascots for Blue vs Red rivalry.
Two Suzuki Swifts (Red & Blue) as the visual centerpiece. Cars on display for photo ops, content shoots, and as the literal team mascots for Blue vs Red rivalry.
3
Merchandise & Giveaways
Branded hats, shirts, and bags for prize drops and audience engagement. Physical touchpoints that extend Suzuki visibility beyond the event itself.
Branded hats, shirts, and bags for prize drops and audience engagement. Physical touchpoints that extend Suzuki visibility beyond the event itself.
4
On-Site Car Showcase
Interactive display space for Suzuki vehicles. Let attendees sit in, take photos with, and experience the brand firsthand in a high-energy environment.
Interactive display space for Suzuki vehicles. Let attendees sit in, take photos with, and experience the brand firsthand in a high-energy environment.